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Saturday, May 7, 2011

Google webmaster tool - how to get benefit ?

Use of Google Webmaster tool :-
Google webmaster tool is used for crawling, indexing and search traffic of any website. Webmasters receive notifications in webmaster tool about any problem in website like if any virus or phishing happens then this tool will help us by giving us warning.
We can add 1000 websites in it.
We can also complaint for any website’s black hat tricks or any illegal activity.
How to add a verification meta tag for a website:-
1/  login into webmaster tool
2/ Click on Add a site button
3/ Add your domain name www.example.com
4/ It will display the meta verification tag. Add this to website’s index page and upload it to the server.
5/ Click on Verify button after uploading index page.
6/ Some other options are already their to verify your website :-
    a/ Upload an HTML file to your server by adding verification code to dat html file.
    b/ Link to your Google Analytics account by adding analytical verification code to webpages before closing of body tag.
    c/ Add a DNS record to your domain's configuration :- You can use this option if you can sign in to your domain registrar or hosting provider and add a new DNS record. This is most wonderful but not very easy to setup. Because after setting this we can make our customize email account same like gmail with out company logo.

Adding a sitemap
1/ First you have generate a xml site map. http://www.xml-sitemaps.com/ here you can easly generate the xml sitemap.
2/ After generating sitemap this site will show you sitemap in many formats. You can download xml format.
3/ Upload this xml sitemap to root folder of the server.
4/ Then in webmaster tool under site’s dashboard you can add sitemap path.

Inside google webmaster tool :-
1/ Dashboard

It shows us the top search queries of each month.  Impressions and clicks on each search queries. And also the crawl error if any in each website’s page or sitemap. Top five keywords and their significance. And shows all other domains on which links to your site is placed. It also shows the sitemap of the website and URLs indexed in the web.

2/ Site configuration
In Sitemaps under site configuration we can see the sitemaps of website, status, type, downloaded date, URL submitted and URL indexed in the web. Google has limited the number of URLs in its sitemaps to 50000 URLs and 1000 sitemaps.

In crawler access tab you can handle the crawler authentications for your website. You can permit or restrict robots for crawling any particular area of website by generating robots.txt file. Here you can also use URL removal tool for removing any out of date content url of your website from search engine.

Sitelinks are links to a site's interior pages. Not all sites have sitelinks. Google generates these links automatically, but you can remove sitelinks you don't want.

Change of address it is a powerful and helpful for those who wants to move their site to new domain.  This tool will tell google about change of address and google will update its index more faster and smooth the transition of your users. Here you can also use 301 redirect to permanently redirect all traffic  to your new domain. You can add and verify new domain for this old site.

In settings you can define any geographical area for any website if you want that website to promote at local area level. Here you can also set to remove canonicalization problem of domain. And crawl rate can also be define here.

3/ Your site on the web
Under search queries it shows the daily ups and down of top search queries and top pages with impressions and clicks in graphical and data table view. This tool is very helpful in making strategies for website promotion.

Links to your site here you can check that how many backlinks come to your website from any particular website and which pages are getting most of the links. It also display us that how our data is linked.

Keywords section shows the most common keywords found by google in your website.

Internal links shows the pages with links from other internal pages.

If you have feeds in your website then it will display the subscriber statistics for your website. You can add RSS feed by using feedburner.

4/ Diagnostics
This is the best section liked by me specially :) This is like a pain relief for all web designers, developers and webmasters. If any illegal activity happens in website like phishing or virus then this Malware section will warn us about that activity and also give us information about that virus. After removal of virus you have to send a virus removal confirmation from here to google by writing under the textarea box given here if any virus found in website.

Under diagnostics crawl error and crawl rate is also defined with lot of information in graphical and tabular view.

Again the better part of google webmaster tool “fetch as googlebot” if any of your web pages are not crawled from long time by google than you can request from here.

HTML suggestions will be given by google if it founds any issue with your content like missing title tags, Duplicate title tags, Long title tags, Short title tags, Non-informative title tags, Non-indexable content etc.

5/ Labs
Finally in this section you will see an addon page speed browser, you can use this to improve the speed of your site.

If you have any video sitemap added in website then this page will show processing errors google found with your video sitemap and shows the warnings.

Other main webmaster tools :-
Yahoo site search
MSN webmaster

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